Entertainment Adtech
Actionable Worldbuilding Software
Justice Hyperdrama Tour - Paris, FR
Launch, Experience, Interact… Repeat
Mac Miller ‘Balloonerism’ Album Launch
We partnered with 92’ til infinity and Warner Records for the release of Malcolm’s posthumous album ‘Balloonerism’ to scale a deeply personal moment globally.
We anchored experiences at theaters around the world for the premiere of the accompanying short film and built an experience that could be viewed anywhere around the world.
In the 24 hours after the launch, we engaged over 10,000 fans from 95 different countries:
6,000+ videos saved
2,500+ videos shared
Coachella Mirage & Coachella Canvas
Coachella’s iconic artworks, characters, and desert-inspired imagery served as the foundation for our experiences built over the course of the last four years.
A digital layer of interaction, with Coachella’s art installations transformed into characters entering from portals and new dimensions.
Extended the festival’s reach to a global audience, with year-round touch points.
52,000+ videos saved
Millions of impressions
Nike Air Max DN Launch
In 2024, Nike launched the first update to Air Max in decades and wanted to activate at Coachella with a larger-than-life, surreal experience.
Fans visited the Spectra Art Installation to launch an entire activation by way of QR code and win exclusive Nike gear and prizes on-site.
A high-performing brand activation with only 4 sq ft of festival real estate.
59,000+ user sessions
300+ hours immersed
